Yashaswi Jayakumar
Award-Winning Creative Director | Branding, UI/UX, Event Experiences & Design Operations
Bengaluru, India yashaswi.jayakumar@gmail.com +91 9008900488 LinkedIn achhu.in
Professional Profile
Award-winning creative leader with 23 years of experience spanning branding, UI/UX, creative strategy, presales, design operations, and marketing communications. Proven ability to turn business goals into compelling visual systems, digital experiences, executive presentations, and global event branding. Recognized for cross-functional leadership, vendor management, and polished execution that strengthens brand visibility and client engagement.
Selected Value
23 years across creative leadership and operations
Global fintech, banking, publishing, and enterprise exposure
CXO-level presales support for multimillion-dollar RFPs
Lean Six Sigma discipline with strong execution focus
Core Competencies
Creative Direction & Brand Strategy
UI/UX Design, Wireframing & Dashboards
Event Branding, Booths & Spatial Design
Vendor Management, Production & Logistics
Executive Presentations & Presales Support
Marketing Collateral & Campaign Design
Team Leadership & Design Operations
Lean Six Sigma, Process Improvement & Stakeholder Management
Professional Experience
Visualization & Creative Director
Scienaptic AI
Jul 2018 - Present
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Lead creative direction across corporate branding, marketing design, UI/UX, presentations, and event experiences for an AI-led fintech organization.
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Designed branded office environments for Bengaluru and New York, creating a consistent visual identity across physical and digital touchpoints.
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Conceptualized and executed booths and spatial branding for fintech, credit union, and banking conferences across the US, India, and Singapore, including Singapore FinTech Festival.
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Managed end-to-end external production - concept development, vendor selection, fabrication, logistics, budgets, and on-site execution across multiple US states.
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Partnered with leadership, product, and marketing teams on campaigns, governance portals, dashboards, and client-facing assets that improved visibility and stakeholder engagement.
Co-Founder & Creative Consultant
Bimba Creations / Bimba Images / Achhu | Independent Venture
Nov 2016 - Present
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Co-founded a creative venture focused on branding, photography, fine arts, and visual storytelling for commissioned and entrepreneurial work.
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Developed brand identities and visual assets across print and digital formats, strengthening the entrepreneurial dimension of an executive creative profile.
Senior Manager - Operations & Presales
Genpact
Oct 2009 - Jul 2018
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Designed and delivered CXO-level presentations, solution decks, and proposals that supported multi-million-dollar RFP wins.
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Applied Lean Six Sigma methods to improve performance, achieving 99.8% SLA accuracy and measurable process efficiency gains.
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Managed global transitions and stakeholder engagement, including onsite client visits in the US and Australia for process handover and governance.
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Recognized with the Konark Award and Silver Leadership Award for execution excellence and people leadership.
Project Leader / Team Leader
Macmillan India Ltd.
Mar 2006 - Jun 2009
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Led a team of 10 senior creative designers across 24 pilot projects with 100% delivery accuracy.
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Built training modules, improved team multi-skilling, and established indexing and account management workflows that achieved 99.96% accuracy.
Earlier Experience
2003 - 2009
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Global Production Coordinator, Unilog Content Solutions - catalogue delivery, XML editing, and workflow training.
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Multimedia Designer, Cepha Imaging Pvt. Ltd. - CBT modules for Elsevier and Thieme; UI prototyping and automated image-processing support.
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Graphic Designer, Macmillan India Ltd. - advertisements for Yellow Book USA; Best Employee of the Year (2004).
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Apprentice Trainee, BEML - design, development, and electrical engineering support.
Education, Certifications & Recognition
Education
MBA, International Business - Sikkim Manipal University
B.Sc., Visual Communication - Annamalai University
Diploma in Electrical & Electronics Engineering
SJ Government Polytechnic, Bengaluru
Certifications
Lean Six Sigma Green Belt - Certified
ISO Internal Auditor - Certified
Full Stack UX Design - Designerrs
Project Management Professional (PMP) - Trained
Languages & Interests
Languages: English, Hindi, Kannada, Tulu, Telugu
Interests: Painting, drawing, and gaming
Awards
Konark Award - Genpact (2013)
Silver Leadership Award - Genpact
Best Leader Award - Macmillan (2008)
Best Employee Award - Macmillan (2004)